social media failure politics Pakistan pti

Using Social Media to Fail

When you are a political party hoping to attract a large following, Social Media is perhaps the best way to achieve this. After all, it’s so easy. All you have to do is equip a few willing youngsters with computers, a twitter account and basic knowledge of the English language and you’re all set to take over the Pakistani Social Media world by storm. Or…

When LulzSec Hacked My Email

      This morning, as usual, I checked my mail. This particular email caught my eye because of the content in the excerpt. My first thoughts? OMG! Yeah, obvious. I was too scared to click and open it for two whole minutes. (Yes, I counted them.) I did click eventually. Of course, if I hadn’t I would not be writing this post. Or maybe I would.…

best example of copy writing written after hours

Written After Hours – The Best Piece of Copy Ever Written

An old Fortune magazine carries an Ad that testifies to the longevity of good, solid copy writing. As the Copy Blogger’s Senior editor, Sonia Simone, says, “The next time you say that you “hate cheesy long sales pages,” start paying attention to the sales copy that does persuade you. See if you can spot the classic persuasion techniques when they’re presented in a new wrapper.” (From: Why Long Copy…

featured websites with hello bar

Featuring My Favorite Sites and People With Hello Bar

The Hello Bar is another one of the many tools out there that claim to drive more clicks to your website and get more subscribers. Think of it as a prominent CTA ( Call to Action) button that sits above the main content of your website, page or post. I decided to use it in a different way. Some time ago, I saw it being…

In the Klout World

A drop of talk and some caring mentions; some people he knew and some he started to know; dashes of pure engagement and thought; timely replies and words of encouragement; enjoyable meetings with friends online and offline; sharing some jokes, some stories, some food and some beer. His Klout and his clout surged up and ascended to the far reaching horizon. It was really quite…