“A web where the default is social,” announced Facebook founder Mark Zuckerberg in the highly awaited conference called F8.
Mark’s keynote was meant to establish the theme of the conference. According to Facebook’s twitter account, the themes of the day were:
“1) Open Graph, 2) instantly social and personalized experiences on the web, 3) simple to do”
Dazzling the audience with no time to even grasp the implications of what he was saying, Mark began by announcing that they were going to do “the most transformative thing ever done for the web.” Everything after that was information overload.
The following are the “transformative” things that Mark and co-founder Brett Taylor talked about:
- “The Open Graph places people at the center of the web. We’re giving ppl the power to create a smarter, more personalized web.”
- Facebook has changed its policy of not allowing applications to keep user data for more than 24 hours. The information will now be available for storage.
- “Linking these social graphs together will make the web more social and personalized, smarter and more semantically aware.”
- Facebook is implementing the OAuth 2.0 standard for all existing APIs.
- Real time search function which will allow you to search status updates across 25 billion pieces of Facebook content
- Collaboration with Microsoft to introduce docs.com.
- Social plugins which will allow the developers and users to connect to Facebook from every site
Most of this is good news for marketers and application developers everywhere. It gives them more access to information and data about user’s likes and preferences. Facebook like buttons will be available on every website giving you access to your friends’ choices and preferences.
Facebook says, “IMDb is using the open graph protocol to connect its graph with Facebook. There are now like buttons across IMDb.com. So, you can like “The Godfather,” share that with your friends on Facebook and create a long-term connection to the movie’s page on IMDb.” This means a more social network across the whole internet!
There are a number of questions that these announcements have raised. Privacy is one of the most important. Perhaps Facebook does not realize that the user will have almost no control over what information and data he is giving away via those hidden tags and meta tags on EVERY website visited.
“You take you real identity and real friends everywhere you go.” Not many people and privacy advocates are going to be very happy about this. The internet is not exactly the “heavenly” place Facebook would like us to believe it is.
Some of Facebook’s proposed features can be checked out at: