social media not for you

No, You Don’t Need Social Media

  Everyone is jumping on the social media bandwagon these days. From small, local shops to larger businesses, the realization that they are missing out on an important form of marketing has hit hard. As Ted Coine put it recently: “Businesses are going social by droves – some with gusto and aplomb; many others with no shortage of trepidation and struggle, but the word seems…

Twitter: Podium or Network

When Kevin Thau announced that Twitter is not a social network, it set the micro-blogging user community thinking. The VP for business and corporate development said that Twitter is actually about sharing news and updates. Alright. I get that. If you’re CNN or BBC or maybe one of the popular tech sites like Techcrunch or Engadget, you can perhaps get away with ONLY sharing news…